Soft & Seen just finished a very special project — our first limb difference bear!

This bear was created for a little boy with an amputated leg, and his new Soft & Seen friend proudly matches him.

The design is based on our Spectacled Bear, which already has that perfect little “mask” face. To make him extra heroic, he wears a royal blue superhero mask and cape, lined in red with his name embroidered on the back.

The cape itself is part of an exciting update — it is now fully lined, making it perfect for embroidery and two-tone color combinations.

This project was such a joy to make, and it captures everything Soft & Seen stands for: celebrating every kind of body, every story, and every bit of magic that makes us unique.

For Every Body, with love from Rowan.

At Soft & Seen, everything we do is about making every child feel seen– in the toys they play with and in the joy they feel when they cuddle our critters. Today, we are thrilled (and a little nervous!) to share the next step in our journey: we are officially investing in a 3D printer.

This printer is more than a machine. It is the tool that will allow us to create inclusive accessories for our stuffed animals (like wheelchairs, glasses, and more) so kids of every body can see themselves reflected in the toys they love.

It is a big investment for a small business just starting out. It is exciting and a little scary, but it is also essential. Because Soft & Seen is not just about cute plushies; it is about connection, representation, and love.

How You Can Help

• Adopt a Critter: Each purchase helps us bring these inclusive accessories to life.
• Share Our Mission: Spread the word about Soft & Seen and our vision for inclusive play.
• Support the GoFundMe: Contributions directly help us fund the printer and make adaptive accessories possible. https://gofund.me/b4093ae7c

Every cuddle, every shared story, every little bit of support brings us closer to a world where all children feel seen, and we could not do it without you.

Every Soft & Seen stuffed animal deserves a little extra magic, and what is more magical than a superhero costume? Our Superhero Cape & Mask Combo is designed to fit perfectly on your critter, letting them leap into adventures, big or small.

Why You will love them:

• Custom-designed to fit each animal’s unique shape
• Soft, cuddly, and safe for play
• A fun way to inspire imaginative play

Important: These superhero accessories are sold as add-ons on our Etsy shop. They cannot be purchased separately from the critter- they are meant to complement your Soft & Seen friend perfectly.

Add a cape, a mask, or both, and watch your critter transform into a true hero!

Visit our Etsy shop to grab your superhero combo

Soft & Seen is always dreaming of new ways to make our lineup more diverse, inclusive, and full of personality. We are currently testing a brand-new critter design that is unlike any we have created before.

The details are still under wraps, but if all goes well, this unique friend will be ready to join the Soft & Seen family very soon.

Check back in the coming weeks for updates — and be the first to meet our next cuddly companion!

We are thrilled to announce that new supplies are on the way to make our animals even more customizable and full of personality! Soon, Soft & Seen will be offering:

• Superhero Capes & Masks – Available in a rainbow of colors, so every animal can suit up in their own style.
• Embroidered Sweatshirts – Personalized with names, monograms, or fun designs for a cozy and unique accessory.

These additions bring us one step closer to our mission: creating cuddly companions and accessories that make every body feel soft, seen, and celebrated.

Stay tuned: superhero transformations and embroidered coziness are coming soon!

We are so excited to share that our first Soft & Seen stuffed animals are ready! Each one is crafted with love and care, designed to be soft, cuddly, and representative of every body.

Right now, we are starting with the animals themselves. The inclusive accessories, like wheelchairs, braces, and superhero capes, will be coming soon. We do not yet have the 3D printer and materials needed to make these accessories, but here is the exciting part: every animal you purchase now brings us one step closer to creating them and the full inclusive experience that inspired Soft & Seen in the first place. 

We are so grateful for your support, and we cannot wait for you to meet these first cuddly companions. Thank you for joining us on this journey toward inclusivity, imagination, and love in every hug.